Social Media Marketing

The first step to any social media marketing strategy is to establish objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations. Without these goals, you have no way of gauging your success and no way of proving your ROI. These goals should be aligned with your broader marketing strategy, so that your social media efforts all drive towards business objectives.

If your social media marketing strategy is showing to drive business goals forward, you’re more likely to get executive buy-in and investment. These should also go beyond vanity metrics like retweets or Likes, in favor of more advanced metrics like leads generated, sentiment or website traffic referred. Strive to approach these goals using a smart approach’s meaning they should all be specific, measurable, attainable, relevant and time-based.