Social Media Marketing
To ensure the success of any social media marketing strategy, it’s essential to establish clear objectives and goals from the outset. Not only will these objectives allow you to quickly pivot if campaigns aren’t meeting expectations, but they also enable you to measure your success and demonstrate your ROI. It’s critical to align these goals with your broader marketing strategy to ensure your social media efforts drive your business objectives.
By demonstrating how your social media marketing strategy drives business goals, you’re more likely to get the buy-in and investment needed from executive stakeholders. To achieve this, it’s crucial to move beyond vanity metrics like retweets and likes and focus on more sophisticated metrics such as website traffic referred, leads generated, and sentiment analysis. These goals should be developed using a smart approach, meaning they are specific, measurable, attainable, relevant, and time-based.